You start every call cold
Nobody arrives knowing how you think, so the first twenty minutes go to context you have explained a hundred times.
Ghostwriting
Your name.
My hours.
You have done the work. You have the scars, the numbers, the judgment nobody can fake. And a stranger looking at your LinkedIn still cannot tell in ten seconds.
I write on LinkedIn as myself and grew 33,449 followers from a blank profile with zero ad spend. A few people asked me to do the same under their name. This is how that works.
33,449
Followers, from zero
$0
Ads or bought reach
12
Years old. One of Brazil's most visited sites
LinkedIn
One platform, done properly
The cost of silence
Being excellent and invisible is expensive
People research you before they answer you. Candidates, investors, buyers, partners. An empty profile is a quiet no.
Louder people set the terms
Someone with half your depth is defining your category in public while your best thinking stays in Slack threads and offsites.
You know, and you still do not post
Not because you cannot write. Because it is Thursday, the quarter is on fire, and the draft has been open since March.
What you get
One writer. One platform. No theater.
LinkedIn only. No Instagram, no TikTok, no talking-head video packages, no engagement pods. I do one thing and I would rather stay good at it.
Voice lock
We start with a long conversation about how you think, what you refuse to say, and who you are actually talking to.
- Positioning in a single sentence
- The stories only you can tell
- A no-list as clear as the yes-list
Profile as a landing page
Headline, about, experience, banner. Before the first post ships, the page has to do its own job.
- Headline a stranger understands
- About section without the cringe
- Experience written as narrative
Weekly drafts under your name
I write, you approve, it ships. You never have to open the app with a blank cursor blinking at you.
- Original posts, in your voice
- Nothing published without your yes
- A cadence you can actually sustain
A monthly honest readout
What landed, what died, what we change. If it is not working, I will tell you before you notice.
- Numbers that decide something
- Themes worth doubling down on
- An exit any month, no drama
How it works
Four steps, then it is just rhythm
01Call
Thirty minutes, no deck
You tell me what you want people to conclude about you. I tell you honestly whether I am the right person for it. Sometimes the answer is no.
02Voice
I learn how you sound
A deep session plus everything you have already written or said on stage. I come back with positioning, themes, and three sample posts before you commit to a month.
03Ship
Drafts land every week
You read on your phone between meetings and reply yes, or with one line of correction. Fifteen minutes of your week, not five hours.
04Loop
We adjust with evidence
Month by month the voice gets sharper and the drafts need fewer edits. Presence compounds the same way code quality does: slowly, then obviously.
Proof
I ran the experiment on myself first
No client logos on this page. What I can show you is my own profile, in public, where anyone can check the numbers.
The account
33.4K
Followers
$0
Ad spend. Ever.
↑ From a blank profile, organic only
- No ad budget at any point.
- No pods, no bots, no bought followers.
- Written between a full-time engineering job and a family.
- Every post still public and checkable.
What it returned
31
Countries
1
Startup funded
↑ Doors a CV never opened
- The Abu Dhabi invitation came from telling the story well.
- Storytelling helped raise money for a company I cofounded.
- Inbound from people I would never have cold emailed.
- Ghostwriting work from founders who found me through the writing.
What you get
You
In your voice
15 min
Of your week
↑ Same system, your judgment
- An operator writing, not a junior copywriter.
- Someone who understands the technical work you do.
- Approval on everything before it ships.
- A small roster, so you are never queued behind ten accounts.
Fit
Honest answers
Who is this for?
Founders, executives, and senior operators with real proof behind them. If the work is still ahead of you, spend the money on the work instead. I will say so on the call.
Will it sound like me?
That is the entire job. We lock voice before anything ships, and I will not publish a sentence you would not say out loud in a board meeting.
Do you write about topics you do not understand?
No. I take work where I can follow the substance, mostly technology, engineering leadership, product, and startups. If I cannot follow it, I cannot write it.
How much of my time does this take?
A long session at the start, then roughly fifteen minutes a week to review drafts. Occasionally a short call when something big is happening at your company.
Do you offer video, Instagram, or TikTok?
No. LinkedIn only. If someone offers you everything everywhere, ask them which one they are actually good at.
What does it cost?
It depends on cadence and how much research each post needs. I will quote on the call, and it will be a number, not a range designed to move.
The work is done. Let us make it visible
Thirty minutes, no pitch deck, no pressure. Worst case you leave with a clearer idea of how you should sound.