Authority is decided before the meeting
Before the email and the call, someone opens your LinkedIn. A clear profile and strong posts put you ahead. An empty one takes you out of the conversation.
Ghostwriting
Your LinkedIn in your voice, without you having to write.
I write on LinkedIn every week and grew my profile from zero to 34k+ followers with no ads. I do the same under your name: positioning, profile, and posts in your voice.
34k+
Followers, from zero
$0
In ads
1
Platform: LinkedIn
100%
Approved by you
On LinkedIn
Before I wrote under other people’s names, I built my own audience in public. Real posts, real numbers, no bought reach.
Lucas Albuquerque
Founder
At 27 I got an offer to work in Abu Dhabi. Everyone said it was crazy. Stable career, wife, friends, family. Why risk it? I went anyway.
5K reactions
Lucas Albuquerque
Founder
The skill that changed my career is not Kubernetes, not a database, not cloud. It is storytelling. It closed the Abu Dhabi invite and raised money for a startup I cofounded.
53 reactions
Lucas Albuquerque
Founder
Stability is the biggest risk to your career. And nobody warns you. When you get comfortable, you stop learning. When you stop learning, the market moves past you.
80 reactions
Lucas Albuquerque
Founder
At 12, with no money and no coding skills, I built one of the most visited sites in Brazil. Blogspot banned me. I had to learn PHP, MySQL, and SEO so I would not lose it all.
148 reactions
Lucas Albuquerque
Founder
You can be the best in the room and nobody notices. Your personal brand is what changes that.
Proof
Why this matters
Your client looks you up before they reply.
Before they reply, your client opens your LinkedIn. If it already shows authority, the conversation starts ahead. If it is quiet, you start behind.
If you do not show up, you leave the conversation
You are busy building. Meanwhile, whoever publishes regularly takes the space, even with less substance. Consistent presence is distribution.
The voice has to be yours
Nobody connects with generic copy. What sticks is how you think, what you learned, and what you refuse to fake. That is what I write.
How I help
You run your company. I handle your presence.
Most people know they should show up on LinkedIn. What they lack is time, clarity, and rhythm. That is where ghostwriting comes in.
Voice
Define what to say. Not generic talk. The stories, ideas, and positioning only you can carry.
Profile
A LinkedIn that explains itself. Headline, about, and experience aligned, so a cold visitor quickly understands who you are.
Writing
Weekly posts in your voice. I write, you approve, and you publish. Presence continues while you run the company.
Review
An honest monthly check-in. What worked, what did not, and what changes. No empty metrics.
What you get
LinkedIn personal brand, from positioning to a weekly rhythm.
This is not an agency posting random text next to your photo. It is voice, positioning, and content done with you, so LinkedIn shows the work you already do.
01 · Voice and positioning
I run an interview and define what the market needs to understand, and what you do not want to look like. We leave with one clear sentence and the stories only you can tell.
- Positioning in one line
- Stories that are actually yours
- What never to publish
02 · A profile that does the work alone
We rewrite the headline, about, banner, and the experience section too. When someone lands cold on your LinkedIn, they should quickly understand who you are and why it matters.
- A headline a stranger gets
- An about section that feels natural
- Experience told as a story
03 · Weekly posts in your voice
I write. You read, adjust if you want, and publish. No blank screen. No disappearing when the quarter gets loud.
- Original posts under your name
- Nothing goes out without your approval
- A rhythm that holds
04 · Monthly review
Every month we look at what worked, what did not, and what is worth changing. If it is not moving, I say so.
- Numbers that help you decide
- Themes worth continuing
- You can leave whenever you want
Why me
I built my audience in public.
Now I will help you build yours.
I post every week, went from zero to 34k+ followers with no ads while building products and companies, and learned what works on LinkedIn in practice.
Other people started asking for the same thing under their names. That is the centre of my work now: LinkedIn personal brand ghostwriting, in your voice.
How it works
Four steps. After that, the work becomes a routine.
01Call
Thirty honest minutes
You tell me what you are building and what you want the market to understand. I tell you whether it makes sense for us to work together. Sometimes the answer is no, and that is fine.
02Voice
Find what only you can say
An interview about your stories, your audience, and your boundaries. We leave with clear positioning and a map of what is worth publishing.
03Profile
Get LinkedIn ready
We rewrite the profile so it makes sense on its own. Anyone who lands there should understand you in a few seconds.
04Cadence
Write, approve, publish, review
I write every week. You approve and publish. Every month we review what worked and adjust what needs to change.
“You can be the best in the room and nobody notices. Your personal brand is what changes that.”I want to build my presence
Common questions
Before we talk
Who is this for?
For excellent, busy people who want a personal brand that brings more clients, closes deals, and opens doors.
Do you write for me?
Yes. Ghostwriting in your voice: I write, you approve, and you publish. Details are on the ghostwriting page.
Will it sound like me?
Yes. I learn your voice and write the way you would speak. Nothing goes out without your yes.
Do you do Instagram, TikTok, or newsletters?
No. LinkedIn only. I prefer depth on one platform to a package that is too big and too thin.
If LinkedIn still doesn’t show what you do, let’s talk.
Thirty minutes, no boring pitch. I will tell you honestly whether it makes sense for us to work together.